SEO can be broken down into 2 main categories – on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business such as a yoga studio to improve a yoga business marketing campaign.
What is on-page SEO?
It's researching and properly placing key search terms in each page of your website. Key search terms are also called keywords.
It's critical that your yoga studio website use the very keywords that your prospective students will use to search for the yoga services they want. If your website is found by people who aren't interested in your site, then you don't have the optimal search terms.
Keyword research is a refining process. It's never perfect; It's a constant work in progress. You measure success by results. Results are the number of visitors to your website and the percentage of visitors who contact your yoga studio.
What are good keywords for a yoga business?
A good starting point for keyword research for a yoga studio is thinking of the required keywords in 2 categories:
- Your location: your town, the nearest large city, surrounding towns, your county, your state, and any other commonly referred to geographic names in your area.
- The yoga styles you teach: yin yoga, hatha yoga, kundalini, Bikram, etc.
- General benefits: yoga, meditation, wellness, health, fitness, yogi, yoga teacher training, etc.
Keep in mind that the term "keyword" refers to a single work and phrases.
Where to research the best keywords?
Google AdWords is a free keyword research resource. I use it all the time. It's simple, fast, and free. Be sure under "match type" at the top of the right column (in a search results page) to select the "exact" option for more precise results. The results will show you how many searches are performed for many related keywords and keyword phrases.
You want to try a variety of searches; some with your geographic terms, and some without. Don't be discouraged if phrases with geographic terms have very few monthly searches (ie 50); if it shows a number that's great. Remember that specific geographic search phrases (ie "Bellingham Yin Yoga") with your yoga style will likely rank very well. That means those 50 searches in the future will list your site.
Where to place keywords in your site?
Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.
Here's the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.
Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.
That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.